What is wrong with the Bjorn?

Baby BjornI am not trying to dwell, babywearers, but I’d like to explain again why the Bjorn and similar carriers are just NOT the best choice!  I know that the Bjorn is America’s most popular baby carrier, but that is truly thanks to the company’s massive advertising budget!  The fact that practically every baby registry in every big box store (aka Target, Babies R Us, etc…) includes a Bjorn, Infantino, or Jeep baby carrier is a step in the right babywearing direction!  But it is also negative progress since most Bjorn-wearing parents will give up babywearing after their baby hits double digits in weight.  And why is that, friends?  Because the “crotch dangling” baby carriers like the Snugli and the Infantino hold baby in a terribly awkward and uncomfortable position.  The  baby’s weight puts pressure directly onto a pivotal part of the body – the crotch!  And whether a baby girl or a baby boy is being worn, this cannot be comfortable or ergonomic!  Not only that, but I am convinced that the manufacturers of these crotch dangling baby carriers have actually never worn one of their own baby carriers!  If the manufacturers behind the Bjorn had ever tried actually used their own Bjorn, I think that we would see a huge re-design in their line of carriers!  The brains behind Baby Bjorn , Jeep, & Chicco  would then experience for themselves the ill-fitting shoulder straps and the lack of back & shoulder support needed in a truly GREAT baby carrier!

My guess is that someone has pointed out to these business owners the ergonomic value of baby carriers like the BabyHawk or the Beco leading to the release of the Infantino’s own Mai Tei product, the Wrap ‘n Tie, and Bjorn’s “invention” of a Beco Gemini – esque carrier complete with a waistband, padded straps, & the quintessential Baby Bjorn front facing out capability.  Here is what Bjorn has to say about their new Comfort Carrier:

BABYBJÖRN Comfort Carrier is an ergonomic baby carrier that provides the best possible support when carrying a bigger and older child for extended periods of time. The waist belt and the padded, adjustable shoulder straps distribute baby’s weight evenly onto your hips and shoulders. For extra comfort, the child can be carried using different leg positions and, as with all BABYBJÖRN Baby Carriers, you can carry your child facing inwards or outwards. BABYBJÖRN Comfort Carrier’s well-conceived design allows you to carry your child safely and close to you, and at the same time it’s hands-free.

Now, as a mom well versed in babywearing and the lingo of the babywearing world, I can see several key words that Bjorn is using to reel in babywearers previously critical of any carrier with the Bjorn label on it! ERGONOMIC, PADDED SHOULDER STRAPS, DISTRIBUTE BABY’S WEIGHT, HANDS-FREE.  Baby Bjorn has obviously been doing their babywearing homework, and they have discovered what features are most important to us.  However, this large manufacturer has made 1 very large error!  They have priced this new ergonomic Bjorn at around $200 retail, and that is a BIG mistake!  $200 could be spent on a gorgeous wrap conversion, a custom Mai Tei, or a legacy half buckle SSC that will go down in babywearing history!  But $200 spent on a China-made, Beco/ Ergo wanna-be with a Baby Bjorn label and a BRUS store receipt?  I don’t think so, Baby Bjorn!

How can you fight back?

By promoting baby carriers that we know, trust, and deserve to carry your baby!

Wear your WAHM made baby carrier with pride!

Pass out business cards to your favorite mom-owned baby carrier shop!

Urge your mommy friends to register for a GREAT baby carrier instead of a mediocre one!

Let a new parent borrow your own baby carrier and give a quick tutorial so that they can have a GREAT experience with it!

Smile at Baby Bjorn wearing parents, and slyly say “Did you know there is a carrier even MORE comfortable than that one!?!”

And most importantly wear your baby with confidence: let the whole world know that you are a BABYWEARER!

*happy babywearing*

9 thoughts on “What is wrong with the Bjorn?

  1. Not to mention how horribly Baby Bjorns fit small people! I quote “provides the best possible support” ??? Doubtful! I live in the midwest small area and when I had my first daughter 11 years ago this was the only baby wearing option I had access to (didn’t have internet), I believe it was some Winnie the Pooh Snugli from WalMart – I gave up instantly; that thing was just not comfy for myself or my baby, lets face it – it was down right horrible! By baby #2, 9 years ago I didn’t even give it a thought bcz I wasn’t aware there were more comfortable options for small people! By baby #3 I had decided I wasn’t listening to others and was going to set out and do things MY WAY, I never got a structured carrier but I had a wonderful fitted organic cotton muslin sling carrier that really helped me! Especially when she got bigger and wiggly! I just knew I loved baby wearing! So here I am baby number 4 and so ready to buy a Beco, and a few others! Plus browsing the right options for Daddy to haul our toddler around in! Thanks largely to the information age! Because in smaller areas people just don’t know ! You’re so right, we babywearers need to get out there with the word especially in these smaller areas! ~Pixie

  2. And to think I’ve missed out on wearing TWO babies is just so sad =( ~Pixie

  3. Kyndal we were considering the BOBA bcz she is already 30lbs and longer and I liked the foot straps….how big is the child your husband carries in his Dylan???

  4. Hahhaa, my husband was like “really? you are going to put that on your blog?” and I was like “It’s TRUE, right!”

  5. Pixie- Our daughter is 9 months old and almost 20 lbs, so still a tiny girl. I just <3 that her daddy wears her! :) What's a BOBA??? Foot straps sounds great for an older baby. I read on the BabyHawk FB page about a woman whose child likes to put his feet in her pockets and pull her pants down. I actually commented that BH needs to make stirrups for her little cowboy. I didn't know there WAS actually a carrier that did that! LOL!

  6. Well Jillian sells the Boba right here on PAXbaby. However if you Google Boba organic baby carrier then you will find their website and they have great images of the adjustable foot straps there =) I think they look pretty convincing! I asked Jillian about the Boba for older kids and she said it was a great choice.

    I too think its great that Daddy is wearing baby <3 tooo sweet!

  7. So glad to see this article. What gets me the most is that this so called Ergonomic Carrier has a panel that’s only 9.5″ wide at the seat, while a proper ergonomic carrier is usually at least 15″ wide. There is no way that a baby older than like maybe 6 months, going to sit in the right position, where the knees are above the belly button! In Bjorn, the knees will point down! Couldn’t they have made it a bit wider?!

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